NFL Sunday Ticket reportedly becoming 'streaming product' — and Apple could win

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NFL Sunday Ticket reportedly becoming 'streaming production' — and Apple could win

(Epitome credit: AT&T)

The NFL's Dominicus Ticket package is likely to become an all-digital proposition when the current contract with DirecTV ends in 2023, according to NFL commissioner Rodger Goodell. And information technology appears that the NFL favors Apple over other candidates.

CNBC reports Goodell as describing Sun Ticket every bit a "streaming product" going forwards, giving the biggest hint yet that information technology'll be all digital once it leaves AT&T'south DirecTV — its home for 27 years. "I think that is best for our fans to get in accessible on a digital platform," he explained.

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As reported previously, Sun Ticket — a subscription service that allows alive coverage of every NFL game not bagged by local affiliates — isn't likely to be renewed past DirecTV as it'due south something that has really lost the service coin of belatedly. It currently costs $1 billion a yr, so it'south not exactly the kind of thing to be gambled on — and CNBC previously claimed that the toll could ascension to $ii.5 billion per year this time around.

That kind of price limits the number of companies that could realistically launch a bid, just the latest report highlights a "person familiar with the NFL'south thinking," who claims that "several" tech companies accept shown an interest.

Three destinations are commonly cited, each with the kind of funds to make such a movement possible: Amazon, Apple and Disney'south ESPN. Amazon was once a "likely front runner", co-ordinate to CNBC, merely this about contempo report notes that "in league circles, the rumblings suggest the NFL eventually wants to lure Apple to take it over."

That may seem counterintuitive, given Apple currently doesn't currently offer live sports of any kind, while Amazon does. But the company may consider information technology a new way to draw in millions of iPhone and iPad shoppers each year.

And while NFL rights may seem like an expensive adventure, information technology nevertheless could ultimately be cheaper than commissioning and filming original content that may or may not flop: for every Ted Lasso, there's a Friends from College, after all. NFL viewing figures are more of a known quantity, and potentially a safer bet.

Wherever the destination is, the NFL is reportedly besides considering other big changes to make Sunday Ticket more appealing to consumers. Information technology could give customers the option to purchase individual team games, for example, or allow streaming services to carry a specific conference.

We should have a better idea of what 2023'south Sunday Ticket will look like soon. The league apparently wants the new agreement in place before the 2022 season starts.

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Freelance contributor Alan has been writing well-nigh tech for over a decade, covering phones, drones and everything in between. Previously Deputy Editor of tech site Alphr, his words are found all over the web and in the occasional mag likewise. When non weighing up the pros and cons of the latest smartwatch, you'll probably find him tackling his ever-growing games backlog. Or, more than likely, playing Spelunky for the millionth time.

Source: https://www.tomsguide.com/news/nfl-sunday-ticket-may-become-streaming-product-for-all-and-thats-huge

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